Our Founder
Claudia was born in Tarija, Bolivia and raised in Barcelona, Spain. She took her business vision and her fashion sense to Martha’s Vineyard, MA in 2019 where she launched her store, ETHOS CONCEPT.
For the past 3 years she has been working closely with a multicultural team of designers and production assistants which she calls family and travels to Istanbul a few times a year to put her voice into the design and production process of the Atelier line.
Her subtle approach in celebrating femininity and the character of every women while paying attention to detail and focus on quality, is woven into every piece. Her visions are feminine with a hint of freestyle which provides versatility and allows them to be worn in a variety of ways.
Our Mission
Ethos Concept has a vision to provide luxury design to confident women of any age, without the luxury price tag.
Ethos Atelier - Limited Edition, Slow Fashion
With hand-sewn pieces, designed in Italy and produced in our Atelier in Europe in small batches, we provide statement-styles for special occasions, business and everyday, that set our customers apart. This means limited waste, no over stocking (we only produce 3 - 8 of each piece) and a "slow fashion" product that feels like one-of-a-kind.
#VDR Streetwear
Our Atelier line is complimented by the Italian streetwear brand Viadellerose #VDR, where we carefully curate a collection of 'cool' pieces to bring to the Ethos customer, that are trendy and trendsetting. Wear them everyday to look stylish and comfortable.
EU Standards
It is important to Ethos Concept to support fair wages and work environments. All products we carry are made in Europe and follow EU labor standards. No fast-fashion production houses.
#Realpeople
We believe our clients, friends and employees are the most valuable, genuine representatives of our brand, which is why we always use #realpeople in our campaigns. They represent the confident and diverse group of women whom we serve to dress, everyday.
